SEO Training Program has been divided in two parts:
- Basic SEO Training (Fees: RS. 7,000)
- Advanced SEO Training (Fees: Rs.10,000)
- Basic SEO Training Course Syllabus:
Basics of HTML
Introduction of SEO and how it helps to get our web page on search engine first page.
How it helps doing marketing
Off page Optimization:
Directory Submission
Forum Submission
Blog Submission
Press Releases Submission
Blog Reviews and Promotion
Social Bookmarking
Article Submission
Classified Submission
Local Mapping
Flickr Submission
Panoramio Submission
Viral Marketing
RSS Feeds
Free Backlink Creation
Increase Page Rank
On Page Optimization:
Creating Meta Tags
Using Title in Meta Tags
Using Description in Meta Tags
Using Keywords in Meta Tags
Creating Heading Tags
Creating Anchor Text
Page Limit Size
Number of links on a page
Creating SiteMaps
Uploading SiteMaps
keyword Research and selecting proper Keywords
Search Site Functionality
Store Searched Keywords
Coding Standards for a web page
SEO Header and Footer
Image Tag Optimization
Content Optimization
Robots.TXT
Creation of SEO Site Analysis Report
website SEO Report Monthly or Weekly
- Advanced SEO Training:
Internet Marketing
Email Marketing
SMS marketing
Collecting Webmaster’s ID through form
Training on SEO Dynamic Optimization
Flash Optimization
URL Rewriting
Advanced Keyword Research
Competitor Research
Localization - Local Optimization
Categorization
Internal Links Structure
Creation of Landing Pages
Some other SEO Domain Specific Courses:
1. SEO - SEM - PPC Training – (Fees Rs.12,000)
SEO friendly Website design and development
SEO onsite and offsite optimization
Popular PPC Campaigns Management
Choosing the best Keywords for PPC Campaigns
prepare for Google Adwords Professional Certification
3. 2. Search Engine Marketing Training PPC Campaigns(Fees Rs. 12,000)
PPC
CTR
Targeting
Daily Budget
Call to Action
Arrow Ads
Dynamic Keyword Inclusion
Timing Showing Ads
Keyword Tool
Lower Cost
Website Optimizer
A/B Testing
Conversion Tracker
Landing Page Creation / Optimization
ROI
Increasing Conversions
Campaign Optimization
PPL
Cost per Aquisition
